- Michael Thomsen, Director at Origin84, Proactive Support Professional, Sydney, Australia
Origin84 is an Apple-focussed technology consultancy based in Surry Hills, NSW.

Michael Thomsen, Director at Origin84.png

Michael has spent over ten years of working professionally alongside the sales and service branches of Apple Australia. He has gained a deep understanding of the complexities and uniqueness of selling and supporting Apple branded equipment.

After 8 years of independent consulting he founded Origin84 in 2015 to meet the opening in the Australian market for a mid size Apple focussed support and management consultancy. Over the past 12 months Origin84 has grown to be a premiere supplier of premium professional services in Australia to the advertising, marketing and banking sectors - or any company who rely on Macs to make their living. Origin84 has also been specifically sought out to work with a number of international and multinational clientele.

Topics:

-Joe remembers the kind gift that Michael gave us during the live ACEs show last year

-Home users are not part of Origin 84's business focus

-Requirements for ACNs outside of the US are different and some of those details come in to focus

-Australia has a small market and is heavily regulated and Michael gives us his thoughts and process

-Michael changed his model from ordering application licenses to having the client purchase, thereby adjusting risk/reward ratio. It also empowers the client as opposed to you holding all the keys and a false sense of job security.

-As Jerry comments on Michael’s keen business acumen, he talks about his influences

-An interesting discussion brews about putting profit first, then factor in all of your costs

-Sound advice about considering margins in your timing to allow for less stress on your team to get the job done right instead of worrying about the clock
Shaun Blanc - https://shawnblanc.net/margin/

-“I don’t like apologizing”. Michael goes on to talk about not making mistakes, and that’s where time comes in as a benefit for your engineers as well as the clients.

-Joe brings up the origin of the Origin 84 name (here’s a hint, the year 1984 plays a role)

-A deeper dive about the ACN program not only outside of the United States, but what the ACN of the future will look like.

- "Whip-smart ideas and advice for businesses who earn a living with their Macs."
-Michael Thomsen

Origin Eighty-Four PTY Limited
1 Ann Street, Surry Hills, Sydney, NSW, 2010
Call: 1300 800 936